Benenden – the health and wellbeing provider has appointed affinity insurance provider, Hood Group, to help it further diversify its product range with the launch of a new home insurance product.
Launched today, Benenden Home Insurance will provide comprehensive cover for buildings and contents – with two different levels to choose from allowing customers to select cover to suit their needs.
Members of Benenden will benefit from a price promise offer – if a current like-for-like renewal price is not beaten, a refund of the difference will be made (up to £100). Cover is available for buildings only, contents only or both combined, and in addition 24 Hour Home Emergency Assistance comes as standard.
Marc Bell, Chief Executive at Benenden said: “Insurance is an exciting area for Benenden and following the successful launch of travel insurance in 2014, we feel confident that this new product stands up well in a competitive market and will appeal to our members. We’ve worked very closely with our new partners to develop a comprehensive offering which will suit a range of needs.
“With every new product Benenden launches, it’s always important for us to look at the needs of our existing mutual community. We wanted our offering to be simple and affordable – which is why we’ve introduced the price promise for our existing personal healthcare members to ensure they are getting the best possible deal. We believe the product provides excellent quality of cover for our customers, as well as peace of mind that they will be helped when they need it most.
“Whilst this is a new proposition alongside our established health and wellbeing products, it addresses a demand from our existing personal healthcare membership of nearly 900,000 across the UK. We already have a core set of established health and wellbeing products and are a trusted brand, but we are keen to deliver quality products which extend our range for the benefit of our members and the wider public.”
Hood Group will provide Benenden with sales and administrative support. Business Development Director, Paul Firkins, said: “We have been providing insurance solutions for over 30 years to some of the UK’s most well respected brands, insurance partners and financial intermediaries. Our team is passionate about changing insurance for the better and Benenden’s members can be confident that their insurance policy will be backed up by exemplary customer service.”
The product will be underwritten by RSA.