Leading affinity insurance provider, Hood Group, is proud to announce that it has been shortlisted in the Outsourced Partner of the Year category at the British Insurance Awards for 2015.
In reviewing entries for this award the judges were looking for evidence that a business had responded innovatively to the demands of the market and achieved consistent levels of service and customer satisfaction.
The Hood Group entry focused on the revamped home insurance proposition delivered on behalf of Britain’s favourite and most trusted supermarket, Asda. In less than six months Hood Group created an end-to-end product offering that reflected Asda’s brand values and that was quick and easy for Asda customers to purchase and service. Since launching the new proposition in July 2014, Hood Group has consistently exceeded the targets set by Asda and overall sales have increased fourfold.
Greg Cole, Commercial Manager – Motor & Home Insurance, Asda Money, comments: ““At Asda, we’re committed to delivering great value and quality to our customers and we’re focused on saving them money every day. The Hood Group demonstrated that they understood what we are all about. Their fresh and flexible approach to home insurance really reflects our values – the customer comes first and Hood Group is striving to deliver not only great value but also great service.”
Hood Group Chief Executive, Simon Hood, comments: “I don’t believe that any other affinity provider can match our product and service proposition nor our philosophy of building a truly joined up partnership. I am extremely proud of the work that the team at Hood Group has delivered for Asda so far and the efforts they continue to make to drive sales and continually improve upon service levels. Winning this award would be testament to their hard work and commitment.”
Winners of the British Insurance Awards will be announced on the evening of 8th July 2015 at the Royal Albert Hall in London.