Data and technology specialist, Hood Group, has promoted Marc Steel to the role of senior data and analytics manager.
In this newly created role Marc will be responsible for building Hood Group’s data strategy from infrastructure to governance through to enrichment in order to develop innovative new insurance propositions that will benefit the group’s affinity brand partners and their customers. This strategy will include working with third party data and technology organisations as well as liaising with the group’s existing brand partners.
Gavin Dobson, Head of Marketing and Innovation at Hood Group, comments: “We are committed to building on our technological and data expertise. We firmly believe that maximising the swathes of data that is now available to our industry will be key to creating new insurance services and solutions that will not only transform the customer’s experience but deliver products that they’ll actually want to buy. Marc has an enormous amount of expertise when it comes to data and analytics and I’m delighted that he’ll be heading up this important area for our business.”
Having joined Hood Group in 2010, Marc has most recently been responsible for customer insight and data analytics across the business’s range of products and affinity partners. He has more than ten years’ experience of working with analytics and insight methods, analysing trends and developing data strategies.
