The Telegraph selects Hood Group to launch its new home insurance product
The Telegraph has appointed leading affinity insurance provider, Hood Group, to launch its new home insurance product. This appointment follows a competitive tender process.
Unlike standardised ‘package’ home insurance products that often include unnecessary extras for many households, the new product developed by Hood Group for The Telegraph puts the customer in control of how much cover they take and how much they pay for it.
Providing greater choice and flexibility, Telegraph customers will be able to build a personalised quotation by selecting ‘core’ cover – Buildings, Contents or both – and then choose to add-on a range of optional covers for their gardens, personal items and gadgets depending on their different needs and lifestyles.
Rob Daniel, Commerce Partnership Manager at Telegraph Media Group, says: “Our readers trust the Telegraph brand implicitly. If we impart our trust in third parties to deliver a service to our readers, we have to be confident that they will live and breathe our brand values. We were impressed not only by the creativity that the Hood Group showed in coming up with a different approach to home insurance but also by their ability to fully integrate their service proposition with our brand values. I am confident that our readers are going to be able to access home insurance that is best in class and receive a service that lives up to the standards they have come to expect from the Telegraph.”
Paul Firkins, Business Development Director at Hood Group, comments: “Combining our expertise in home insurance and years of experience in building individual solutions to meet the unique requirements of individual brands, we’ve delivered a new proposition that is set to change the way Telegraph readers purchase home insurance cover. We’re delighted to be working with such a prestigious and trusted brand as The Telegraph. This is the first of a number of exciting new opportunities that we are working on and we look forward to making further announcements over the coming months.”
The new Telegraph home insurance product developed by Hood Group is underwritten exclusively by RSA.
