Bspoke Group (“Bspoke”) today announces a new strategic partnership with leading affinity insurance provider, Hood Group.
The collaboration will see Hood Group’s own Household book, approximately 13.5K policies, transition from RSA to Bspoke starting from 1 December 2024, with a focus of maintaining and ensuring consistency of cover for customers.
The partnership marks a significant step forward for both companies as they bring together like-minded businesses with a shared commitment to trust and collaboration.
Tim Smyth, CEO of Bspoke Group, commented: “This partnership with Hood Group aligns perfectly with our vision to work with companies who value innovative approaches. We’re excited to build a relationship that prioritises sustainable, profitable growth, and we’re eager to explore further opportunities to support the needs of our clients.”
Hood Group, known for supporting start-ups, consumer brands, and large insurers, has over 30 years of experience as a trusted technology and data specialist within the insurance industry, partnering with household brands and high street retailers.
Simon Hood, CEO of Hood Group, added: “This partnership with Bspoke Group is a natural fit for us, as we share a common goal to provide value-driven, client-focused services that foster growth and build lasting relationships. We’re excited to be working together and look forward to the benefits it will bring our clients.”
The partnership is expected to expand further in the coming months, with Bspoke and Hood Group exploring additional opportunities working together to deliver propositions that will engage deeply with Hood Group’s extensive customer base.
About Bspoke Group
The Bspoke Group brings together a collection of multi-class niche and specialist MGAs, each clearly focussed on individual product specialisms and run by highly experienced and technically skilled underwriting teams. Their product range includes property, leisure, lifestyle, HNW, commercial and trades, haulage and transportation and they are able to offer distribution options for brokers, affinities and schemes.
Their structure and focus on technology and data enables the Group to operate as a ‘virtual insurer’, with full sales, underwriting, pricing, business intelligence and reserving capability, and is uniquely positioned to understand, manage and deliver superior performance outcomes for their business partners.
The Bspoke Group Head Office is based in Leeds, West Yorkshire with subsidiary offices in Shropshire, Gloucestershire, Essex, Liverpool and London.
About Hood Group
Hood Group is a UK-based insurance provider that partners with start-ups, consumer brands, and large insurers to deliver innovative insurance solutions. Established in 1983 and with over 40 years’ experience working across the insurance industry, the company aims to help its partners, including well-known household brands and high street retailers, transform their insurance proposition by delivering innovative business models and products that enhance customer engagement and drive growth.
Specialising in Personal Lines general insurance, encompassing Home, Travel and Pet, Hood Group offers a comprehensive service, from product and quote platform design through to sales and retention. This end-to-end service is designed to deliver great customer experiences and outcomes, supporting partners to achieve the goals of their insurance propositions in an increasingly competitive marketplace.
Hood Group continues to receive recognition for its commitment to excellence, with some of our partnerships shortlisted for Moneyfacts Travel Insurer of the Year and a recent win for the Defaqto Travel Insurer of the Year award for 2024.
